What does a relaxing vacation, good health, a successful surprise party, and a strong marketing campaign have in common?

One word: planning.

Whether it’s a valuable experience, long-term vitality, or simply a good time, every worthwhile endeavor requires a plan.

Marketing is no different.

Due to my marketing efforts, and collaboration with the team at the
Fishers YMCA, we saw the following increases to the annual Wishbone 5k Fundraiser:

- 1,547 participants in 2023 (an increase of 283 from 2022)
- $61,844 raised (up from $48,078 in 2022, an increase of $13,766)

See the approach below.