Months before the race, I sent out a call to action to past participants: share your Wishbone story with us! Were you able to reach personal goals? Was it part of your health journey? Is the Wishbone 5k a tradition for generations of family?

There’s just nothing quite like a firsthand account to give an undecided prospect that little push.

Rafia was more than equal to the task, and wrote in. I published her success from the previous year on our website. I then shared the blog via social media and on a physical poster in the center.